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Chick Ciccarelli, Details
Senior-Level Advertising Executive with over 30 years experience in branding corporations/products and extensive web development accomplishments.
Experience Summary
Over 30 years in B2B advertising as art/creative director
Directed several campaigns capturing #1 market positions
Designed over 200 websites (multiple national awards)
Originated 6 major online service applications
Strategic knowledge-national, regional & local ad campaigns
Strategic knowledge-print media buying/print media planning
Strategic insight-entertainment related accounts
Business Development (20 Years experience)
Design (30 Years experience)
Executive (20 Years experience)
Information Technology (11 Years experience)
Marketing (20 Years experience)
Capabilities Overview
Strategy: Campaign planning and budgeting, business plans, product strategy, product and corporate positioning, product launch, brand management and on-line marketing
Production: Ad design, collateral design, art direction, pitch presentations, photo direction and web programming
Management: Administration of multiple designer account teams and account projects
Sales: Detailed campaign proposals, account pitching, legal contract signing, account coordination (including receivable collection)
Professional Experience
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MediaBuys, LLC (North Hollywood, CA)
CEO, Managing Partner
1/2004 - Current
Developed creative advertising strategies for 57 companies
Authored complete national program and strategies for national media buying discount club
Implemented sign-ups of over 850 media buying members
Developed relationships with over 3750 media sources
Developed 8,000+ page website and database to house over 10,000 media listings (www.mediabuys.com)
Chick, Inc. (North Hollywood, CA)
President
12/2000 - 12/2003
Created start-up ad agency implementing advertising, marketing, internet and communications campaigns
Developed strategies for 35 companies (22 film & television postproduction related)
Captured number 1 market position (Los Angeles) for Media Distributors
Authored business plan for L.A. Digital and helped coordinate multi-million dollar sale of company
Developed Editvu, digital video delivery system for major film and television studios
Developed MediaBuys.us, an online service used to buy and sell ad space
Received major media attention concerning internet accomplishments
L.A. Digital Post, Inc. (Toluca Lake, CA)
Vice President of Communications
4/1999 - 01/2001
Implemented communications initiatives for all departments
Captured number 1 national market position
(largest non-linear editorial rental supplier in North America)
Contracted full Apple Reseller Program
Designed all ad campaign, collateral materials, coordinated all media buying
Reorganized company's internal communications materials
Authored business plan and presentations for potential investors.
Authored and coordinated all company press releases
Designed 380 page website (www.ladigital.com)
Developed "Configurator", postproduction's first online order center
Received major media attention concerning internet accomplishments including Macromedia Site of the Day - "Configurator"
J&R / Moviola (Hollywood, CA)
Vice President of Communications
01/1996 - 04/1999
Resurrected Academy Award-winning Moviola brand for J&R Film Company
Created new Communications division
Managed 5 employee department, scheduled all projects
Design and coordination of all advertising and websites
Authored and coordinated all company press releases
Developed national community policing website program, "protect.org"
Developed Los Angeles business directory program, "LAxchange.com"
TheaFilm Distribution Network, Inc. (Hollywood, CA)
Executive Vice President
06/1993 - 01/1996
Created national membership network consisting of domestic motion picture theaters and independent film producers for exhibition of motion pictures
Authored complete national program and strategies for film exhibitions outside the major studio system
Signed 52% of theatrical exhibition marketplace to program
Special event speaker focusing on general system instruction, traditional box office split structure comparisons, film marketing, market zoning and P&A breakdowns
Headed national distribution and marketing of "Ramayama" and "James Dean, an American Legend"
Headed first national distribution and marketing for electronic gaming industry - "Wing Commander IV" for Electronic Arts/Origin Systems (570 General Cinema Screens)
Design and coordination of all advertising, collateral and sales presentations
Received major media attention concerning program
Lewis / Anthony Advertising formerly Reeds, Farris & Lewis (Hollywood, CA)
Senior Art Director
01/1988 - 06/1993
Executed creative ad campaigns, collateral material and video/slide presentations
Specialized in new account spec work
Coordinated all art department staff functions and vendor relations
Captured number 1 international market position (WorldPort LA)
Captured number 1 national market position (Custom Building Products)
Managed 10 employee department, scheduled all projects
Design and coordination of all advertising, collateral and sales presentations
Received multiple national design awards
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Education
BA-Graphic Design/Marketing, California State University, Long Beach
Awards
City of Los Angeles, Certificate of Appreciation NCVV (2005)
Who's Who World, Marketing (2004)
Who's Who of America, Marketing (2003, 2004)
EPpy Award Finalist, MediaBuys.us (2003)
U.S. Small Business Advisory Council, (2002)
Macromedia Site of the Day-Configurator (2000)
Most Humorous Website Greedypeople.com, Hon Mention-L.A. Times (1995)
Certificate of Honor from Smithsonian Institute for Voyager Flight (1987)
Printing Industries of America Awards (6 total-1985, 1986, 1988)
Art Directors Club of Los Angeles (4 total-1987)
Business Professionals Advertising Association (2 total-1988)
American Institute of Graphic Arts Awards (4 total-1986, 1988, 1990, 1991)
Articles
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